It was on a Saturday at the Sole Good Flea, Edmonton’s first ever vintage and urban streetwear marketplace where locals can shop a variety of handpicked garments from the 80’s, 90’s and 2000’s. My intention was to pull up, support and flex my Jordan 1 Season of Her Sunset Tint’s and well, the most coincidental moment happened that day.
Among the vendors, a saw a girl in Gucci flip flops and she was standing in front of her table full of Supreme box logo stickers, a Supreme camoflauge hoodie and a Seattle Supersonics cap. On the back end of the table laid pairs of Jordan Cement 5’s, Jordan 1 City of Flight’s and Jordan 2 Wing It’s to add to the flatlay effect. Just looking at these kicks, I could tell that this girl knew sneaker culture and could probably teach me a thing or two. I immediately approached her table and she asked what’s good. She had a dope vibe to her and it wasn’t just from the Gucci flip flops, she was welcoming and I can tell that she was down for a lit convo. Her name is Lauren Trombetta and we immediately chopped it up. I came to discover that Lauren is the founder of e-commerce shop Etownstreetwear where she sells vintage and streetwear garments. What blew my mind was the fact that this hustler gal is already making her mark in the Edmonton streetwear scene all at the age of 17. On both sides of her table were clothing racks that consisted of vintage Nike parkas, Tommy Hilfiger pullovers, She had a vintage Chicago Bulls fanny pack and a Michael Jordan #45 Champion jersey which I copped within 10 minutes of meeting her. The Chicago Bulls fanny pack went to a lucky youngin in the running to becoming the swaggiest child of the century! I immediately came up with the idea to feature her for my #ShesGotSoleXO segment and what better way to do it than capture Lauren in her purest form: selling her garments and negotiating with hypebeasts (who were mostly men) on prices for Off-White tees. What drew me to Lauren even more was the fact that we are both tomboys who want to show the world that women can too be fly, wear baggy attire, know a thang or two about sneaker culture and to let the ladies know that they don’t need to rely on a man to cop you fresh kicks! We can do that ourselves!
Without further adieu, peep Lauren’s #ShesGotSoleXO segment where talks being a young hustler immersed in sneaker culture!
Tell me about yourself:
Born in Edmonton, raised in Sherwood Park! I’m 17 years old and going into my last year of high school. I love everything about streetwear & sneakers, I spend most of my day looking at stuff about it and talking to other people about it. I wanna grow a business and be a major female face in the sneaker & streetwear world. I would describe myself as eager, driven, adventurous. I love everything about the sneaker & streetwear culture and I wanna work hard to be a big name in the game. I want to make a statement while striving for equality in numerous ways. I enjoy to talking to new people and got mad love for sneaker and streeetwear culture!
How did you get introduced to sneakers?
I remember walking into Foosh for the first time when I about 12ish and there were a pair of Jordan 5’s or Jordan Spizikes and the block was glowing and I remember just staring at that wall. I think honestly that’s when I got into it and probably why the Jordan 5 is my favourite to this day!
What is it about sneakers that you love so much?
I like how sneakers help people express themselves. I like how they stand out in a crowd. You see 100 teenage girls in a room and 99 of them are wearing white Converse, I like to be the one in some red Jordan’s.
What is your day-to-day regime and how do sneakers play a role in that?
Wake up a little later than I should and get an outfit ready. Shoes are always picked first and the rest of the fit is picked to the shoes I’m feeling for the day. If I’m walking a lot, I always go to boost for the comfort. If it’s a less active day, Jordan’s or even some Old Skool Vans.
What are your thoughts on Jordan Brand releasing kicks in women’s sizes? For example, the Jordan 1 Satin Shattered Backboard’s and women like Aleali May designing their own Jordan sneaker?
I love how Jordan brand is bringing the heat for women! Especially with OG colourways in our sizes, rather than the usual pink and neon colour ways. Season of Her was a crazy pack for the women too! It’s nice to see women like Aleali May kill a collab. It wasn’t the usual Jordan you’d see for a collab, it was really her own and the community responded well to the design. Great how they released in GS sizes too, so everyone could cop their size.
Do you think that women are misrepresented in the sneaker and streetwear community?
I definitely think that women are misrepresented! I always see posts titled “Bae size” or guys selling small sizes saying cop for your girl. As if it’s a thing you pick up only cause your guy does. Or that a man has to buy your kicks for you. I think it’s also seen as woman acting more masculine ya know? I love seeing woman absolutely kill a feminine fit but then have some OG Jordan’s on.
Tell me about Etownstreetwear and how you got your start with it?
Etownstreetwear is my favourite thing to put time into. It’s my favourite hobby, it’s something I hope to grow as an adult. I got started with it by cleaning out clothes from my closet, then I started thrifting and sometimes i’d bring something home and not like the piece or it didn’t fit so i’d throw it up on the IG as well. Then I started to see the potential in picking up pieces for the sole purpose of selling them. To me it’s not about the money, it’s about people being able to cop really dope pieces that they wouldn’t have been able to find otherwise. You can’t just walk into a mall and cop a 90’s Tommy jacket or a 90’s single stitch band tee. I usually pick prices by comparing to others on the market. It also entirely depends on how much I pick a piece up for!
I watched you negotiate with vendors in terms of Supreme and Off-White pieces that were mostly males, do you feel misunderstood being a woman immersed in a culture that is male-dominated?
I feel like I just wanna prove all these misconceptions wrong. I’m not scared to negotiate with people cause at the end of the day we’re all part of the same game & doing it for the same culture. If I act scared or worried, then they keep dominating the game which is the exact opposite of what we’re trying to achieve.
What are your thoughts on hypebeasts? Are they killing the culture or contributing to it?
I think people can wear what they want for the reasons they want. Of course it’s a little hard to see people only wear pieces for the name on the front, rather than for the culture or because they like the look. I don’t think they’re ruining anything, but starting a new branch more than anything.
What’s next for you and Etownstreetwear?
Keep working, keep finding more pieces, keep growing inventory & keep going after more rare and sought out pieces. I want to get to 50 sales a week. I don’t know how realistic that goal is, but that’s my goal for now. It’ll grow as Etownstreetwear grows, and hopefully it grows big enough that 50 sales a day can be something that just happens.
What does She’s Got Sole mean to you?
She’s Got Sole means to me, being a female sneaker head helping break stereotypes in the game. She’s got heat on her feet & she’s also got the passion for sneakers in her soul.